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A “press” release typically includes a headline, dateline, lead paragraph summarizing the key news, supporting details in the body, quotes from company representatives, a company description (boilerplate), and contact information for the media to follow up; essentially, it’s a structured news announcement designed to share important information with journalists and the public.
Key elements of a press release:
- Attention-grabbing headline: A concise title that immediately captures the reader’s interest.
- Dateline: The city, state, and date of the release.
- Lead paragraph: The opening paragraph that provides the most important details about the news, often answering “who, what, when, where, why, and how”.
- Body paragraphs: Further elaboration on the key information, including relevant background details and supporting facts.
- Quotes: Statements from company executives or relevant experts to add credibility and perspective.
- Boilerplate: A brief paragraph describing the company or organization.
- Contact information: Name, phone number, and email address of the media contact person.
